Alex Barré #Shoepreneur

Alex Barré #Shoepreneur

Alex talks to us about:

  • His interesting career journey from mechanical engineer to CEO of Zeha
  • The establishment and organisation of Zeha
  • Zeha’s business model and its focus on achieving sustainability and being “nature positive” in its production
  • The unique story behind Zeha’s origins in Thuringen, despite being a proud Berlin company
  • How to build knowledge and trust in an international context, particularly in understanding the production process in Portugal
  • His thoughts on fast fashion and the importance of balancing sustainable practices with business success
  • Life as a Berliner and how he associates Kiez with his sense of belonging and home
  • His personal goals, including finding a balance between work and his family and rekindling his passion for classic cars