Alex Barré #Shoepreneur
Alex talks to us about:
- His interesting career journey from mechanical engineer to CEO of Zeha
- The establishment and organisation of Zeha
- Zeha’s business model and its focus on achieving sustainability and being “nature positive” in its production
- The unique story behind Zeha’s origins in Thuringen, despite being a proud Berlin company
- How to build knowledge and trust in an international context, particularly in understanding the production process in Portugal
- His thoughts on fast fashion and the importance of balancing sustainable practices with business success
- Life as a Berliner and how he associates Kiez with his sense of belonging and home
- His personal goals, including finding a balance between work and his family and rekindling his passion for classic cars